I talk to a lot of people about their book writing process, and it's not uncommon for entrepreneurs to be waiting for the right time to invest in their book. That can mean either time or money.
Typically, when a business is in early growth mode, the business owner doesn't necessarily need a book. It's common that a business owner will need a book at precisely the time that they get too busy to write it!!!!
Of course, enter coronavirus and suddenly some of us have abundant time now (while others of us have no time).
First, will a book benefit your business? If the answer was yes, is yes, or will be yes, then you should consider how you're going to get it done.
If you have become time abundant, and you know you have the bandwidth... and the skill... and the patience, then this might be your time!
I've had at least one colleague-friend who has made great progress on their book since the world shut down!
If you know you'll be miserable putting fingers to the keys, then it doesn't matter how much time you have. Hire me!
If you are scarce of time, yet you know a book will benefit your business, then it's time to bring in the hired help!